From $0 to Profitability in 90 Days
Go To Market Campaign:
Case Study:
Go To Market Campaign
From $0 to Profitability in 90 Days
A West Coast brick-and-mortar brand was expanding to the East Coast without brand awareness, local leverage, or existing momentum.
To help, we launched a pre-sale social media campaign that generated enough leads and pre-sales to make the location profitable before they opened the doors.
Paid social campaign economics
Ad spend
$13,000
Pre sale revenue collected
$15,300
Monthly operating break even
$12,500
Members:
From 0 to 66 in 3 months
Media CAC:
$200 (memberships = >$220/mo)
Fully loaded CAC:
$246
Estimated LTV:CAC:
~19:1
ROAS:
1.2x (not including future sales)
No brand awareness
No organic momentum
No existing member base
Fixed operating costs approaching quickly
A need to prove viability before full operations began
Though an exciting brand with impressive growth, this wasn’t a large, well-funded company with time to build awareness.
Spending on marketing without generating revenue wasn’t possible.
The challenge
Why this wasn’t just a lead generation campaign
This campaign was more than just generating cheap leads.
To succeed, the the whole system needed to align:
Market selection
Goal setting & tracking
Offer design
Creative testing
Creative diversity
Dashboard KPI design & automation
Sales execution
Lead nurture assets
Follow up systems
The solution
Geo-targeted Meta ad campaigns
High-volume creative testing with disciplined pass/fail criteria
A phased offer strategy to prevent market fatigue
Tech-stack recommendations that increased connection rates
We ran a fully integrated marketing and sales campaign designed to get them to breakeven without a space their customers could try before committing.
Implementation included:
CRM Dashboard design so leadership had clear insight
Weekly and monthly status reports for campaign transparency
Sales rep phone training
Weekly funnel tracking tied to a clear membership goal
Geo-targeted Meta ad campaigns
High-volume creative testing with disciplined pass/fail criteria
A phased offer strategy to prevent market fatigue
Tech-stack recommendations that increased connection rates
CRM Dashboard design so leadership had clear insight
Weekly and monthly status reports for campaign transparency
Sales rep phone training
Weekly funnel tracking tied to a clear membership goal
How we did it
1. Validate the market before committing capital
Long before launching the campaign, the client asked for help validating which market to enter.
We ran dummy lead generation campaigns across multiple candidate markets prior to lease execution.
After several weeks, demand and lead quality were statistically similar, giving the founders confidence to sign in a more cost-effective secondary market.
2. Disciplined creative testing system
Creative volume & diversity was the backbone of performance.
We ran two campaigns simultaneously:
Testing campaign:
Goal: find message × market fit
2 new creative every 3 days for entire campaign
Clear scorecard (CPL, booked calls, relative performance)
Scaling campaign:
Only winning ads from testing campaign got promoted
Budget increased behind proof
Ads killed when results fatigued
3. Top-of-funnel speed to lead & text messages for a 75% response rate
Though the client had effectively used text messaging in their tech stack, we recommended a new, more expensive solution that delivered automated iMessages (blue bubbles) instead of regular SMS (green bubbles).
That small change increased lead-to-connected rates from 50% to 75%.
This meant we connected with more leads, booked more calls, and closed more members.
Plus, in an automated world, it made the brand feel human compared to the competition’s automations.
4. Combating offer fatigue
In a local-market with a fixed TAM (total addressable market), we anticipated offer fatigue and planned for it in a two phased approach.
Phase 1: Free trial
Free trial → qualification phone call → founding membership
Phase 2: Early access beta program
Reframed the founding membership (the core presale offer) as an early-access beta program for select individuals.
Each phase kept the message fresh and extended campaign life, without redesigning the offer fulfillment.
5. Dashboard design for visibility into entire pipeline
We built custom HubSpot dashboards that gave instant visibility into every stage of the pipeline — not just final outcomes.
Instead of waiting for lagging metrics like revenue or new members, the dashboards surfaced leading indicators in real time:
Lead volume
Booking rates
Show rates
Close rates
This clarity made it immediately obvious where the system was working and where it was breaking down.
Rather than reviewing performance after the fact, we could diagnose issues early, adjust weekly, and allocate effort where it mattered most.
Results
Fully loaded CAC
$246
Media CAC
$200
Funnel conversion
Lead → Booked: 21%
Booked → Showed: 68%
Showed → Closed: 38%
LTV:CAC
19:1 (est. based on member data)
ROAS
1.2x (not including future sales)
Deliverables
1. Lead Magnet offer design
2. Static and video ad creative
3. Meta media buying
4. Landing page design & development
5. Pipeline design & automation
1. Lead Magnet offer design
2. Static and video ad creative
3. Meta media buying
4. Landing page design & development
5. Pipeline design & automation
6. HubSpot Report + dashboard design
7. Launch + ongoing sales rep training
8. Lead nurture assets
9. Tech stack redesign
6. HubSpot Report + dashboard design
7. Launch + ongoing sales rep training
8. Lead nurture assets
9. Tech stack redesign
What would it feel like to hit profitability in your next social media ad campaign?
When acquisition works, everything downstream gets easier.
If you’re looking to build a reliable acquisition system — not just run ads — let’s see if we’re a fit.